•New attractions, products and services need
• to be developed at various destinations; Heritage sites need to be maintained and
• conserved properly; Systematic promotional activities should be
• implemented; An attractive web site should be designed,
• implemented and maintained to provide upto-date information for potential visitors; Sufficient funds should be allocated by the
• government towards tourism; The government should handle the whole
• tourism industry with priority; Security plays a crucial role in building the
• destination brand – hence, tourists should be ensured that they will be safe whilst visiting the area;
•Close co-operation is required between the
• public and private sectors in order to successfully promote the destination. Suggestions given by tour operators are: Proper and sufficient infrastructure
• development is necessary at the destinations; Tourism websites should provide exact and
• up-to-date information about the attractions and destinations; Safety and security of tourists must be
• ensured; DMOs (Destination Management
• Organisations) and NTOs (National and Tourist Organisations) should participate jointly and actively in promotional activities; Training programmes should be organized
• for actors of the tourism sector (hotel staff, travel agencies, etc.) to keep their knowledge up-to date; Financial support in forms of subsidies or
• tax allowances could contribute to the development of tourism industry.