The business is driven by referrals and repeat business, so for the first few years Seven Elms Resort will need to be aggressive in attracting new guests. The marketing strategy is subject to change upon guest feedback and surveys.
Marketing Strategies
Target Markets—Geographical: The major cities within a three-hour drive of the property.
Target Markets - Consumer:
New visitors traveling to the area
Middle- and upper-income bracket
Returning visitors to the area
Businesses needing to hold small overnight planning and strategy sessions
Area wedding parties
Couples