which you have worked or where you know people,
please check ahead of time to be sure the firm is willing
to share its information with you. This approach
can work well, especially if the firm is interested in
a detailed analysis of its strategic position. But to be
successful with this project, be sure you will have
access to a broad range of data and information (perhaps
including interviews of key managers at the
firm).
If you are in doubt on how to select a firm, check
with your instructor before proceeding. In some
instances, your instructor will assign firms to the study
groups.
For this module, complete or answer the following:
1. Provide a brief history of the company.
2. List the top management of the firm and
note what experience and leadership skills
they bring to the firm. If it is a larger conglomerate,
list both the corporate and business
managers.
3. What is the principal business model of the firm?
(How does the firm make most of its profits?)