After some soul-searching, Wang accepted the position and, in the summer of 1986, officially became vice president of KFC Southeast Asia with headquarters in Singapore. According to Wang, he accepted the job because of the "personal challenge to develop KFC in China." Wang viewed this opportunity of establishing the first Western-style fast food operation in China as an historic opportunity both personally and for the company as a whole. He also realized that with this very visible challenge came high personal risks should the venture fail.