Key Words
Consistent • Delivering • Dependable • Surprising • Comfortable • Enjoying
Brand Position
The corner stone brand of the group associated firmly within the mid-range 4 star market. In a competitive market the core objective is to exceed expectations and deliver a consistent sometimes surprising but most importantly enjoyable stay and experience.
The property should deliver a range of accommodations ideally totaling between 150-400, designed for the mid market linked to a collection of facilities of services in ratio to the room count.
Said facilities and services should be designed for broad appeal to cater for a multi-national market.