5. Aesthetic and minimalist design
Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.
A. Same pictures on the home page
On the home page, the exact same pictures are displayed just a few inches apart. These two pictures convey the same information. Users may see this as a design mistake, which could be interpreted as unprofessional.
Suggestion:
Replace one of the duplicate pictures with another graphic.