The new virtualised global contact centre will provide Emirates’ contact centre teams with added functionality such as latest Session Initiation Protocol (SIP) technology, enhanced multi-channel support, single desktop user interface to efficiently handle voice, email, web chat interactions and enhanced management Information dashboards. This enables the airline to provide additional services to its customers, which include a fully secure customer payments solution and personalised customer experience through automated voice response system, efficient interaction management and agent blending strategies whilst lowering operating costs and improving efficiency.