Web Development and Design › case studyThis was not an easy task, but designers chose to create portraits of the city on thewebsite to showcase some of its less commonly known sites and features. Theyadopted a visual approach to the website and through this, aimed at enhancing thesites ability to engage users. Through this design concept, they also hoped to assistusers in planning their trips.Figure 4.11 The new GPTMC website http://www.visitphilly.com/ 109