Measure Development
The questionnaire consists of demographic profile of the respondents and items measuring the various
variables of the study as shown in Table 2. The items are used to measure the satisfaction of franchisees
who are concerned with their relationship with the franchisor. The majority of items will measure a
five-point Likert scale ranging from (1) “Strongly disagree” to (5) “strongly agree” and from (1) “Very
dissatisfied” to (5) “Very satisfied”. Table 2 shows all measures that are used for the construct in the
model.