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The 4 Cs to Help You Become a Client Champion
21st April 2015 | Nigel Clark
Nigel Clark, Editor of the Professional Services Marketing Handbook, Explains How to Increase the Impact and Influence You Have on Your Firm as a 'Client Champion'
Professional Services Marketing Handbook (9780749473464) In the Professional Services Marketing Handbook, recently published by Kogan Page, we argue that with clients now asking for more from their professional services advisers, there is the opportunity for marketing and business development (MBD) professionals to take on a new role in their firms as a ‘Client Champion’. For us a Client Champion is someone who really understands and represents the views of the client and, therefore, is ideally placed to help shape and deliver the complete client solution and experience. These are professionals whose instinctive response to any opportunity or issue is “What is the best outcome here for the client and how do we shape a solution to maximise mutual benefit?”