The emergence of new technologies for
electronic commerce on the Internet
makes possible different ways of inter- acting for all the players in a market.
This transformation of the traditional
market interaction can be understood in
terms of an intermediation, disinterme- diation and reintermediation (IDR) cycle.
By looking at a series of mini–
cases of the IDR cycle in various
industries, we are able to identify four
major competitive strategies firms use
in the IDR cycle: partnering for access,
technology licensing, partnering for
content, and partnering for application
development. We then analyze the con- ditions under which these strategies
help a firm to achieve sustainable
competitive advantage in its market- place. Our analysis reveals that each
strategy requires a different combination
of firm capabilities and environ- mental conditions. As a result, these
middlemen should not rely on technological
innovation alone if they want to
be successful in the marketplace.
The emergence of new technologies forelectronic commerce on the Internetmakes possible different ways of inter- acting for all the players in a market.This transformation of the traditionalmarket interaction can be understood interms of an intermediation, disinterme- diation and reintermediation (IDR) cycle.By looking at a series of mini–cases of the IDR cycle in variousindustries, we are able to identify fourmajor competitive strategies firms usein the IDR cycle: partnering for access,technology licensing, partnering forcontent, and partnering for applicationdevelopment. We then analyze the con- ditions under which these strategieshelp a firm to achieve sustainablecompetitive advantage in its market- place. Our analysis reveals that eachstrategy requires a different combinationof firm capabilities and environ- mental conditions. As a result, thesemiddlemen should not rely on technologicalinnovation alone if they want tobe successful in the marketplace.
การแปล กรุณารอสักครู่..