The inside - Outsider as Change Leader
Guiding a company through vig changes requires a diffivult valanving act. The Company's herit age has to ve respevted even as sumed that outside managers are best suited to lead such an effort, since they are not bound by the company's historical formula. Lou gerstuer' s success inturning IBM around is frequently held up as cvidenve of the need for an out-sider. I would argue, thoungh, that Gerstner should be viewed more as an exception than an example Typically, oustsiders are so quick to throw out all the old ways of working that they end up doing more harn than good.