The test on hypothesis shows that the consumers with different gender, age, occupation,
and income have no difference in the important factors of marketing mix factors. The result
contradicts to hypothesis set earlier that important factors are vary due to difference of
education level, occupation, age, gender and income. Hence, manufacturer should give first
priority on product as the most important factor. Suggestion from this study is manufacturer
should work on product development for Wai Wai Instant Noodles in order to attract consumers
who buy the other brands and have them switch to Wai Wai Instant Noodles.