The purpose of corporate strategy is to determine what business
a company will own and operate.
•
According to corporate strategy, a company may decide to
increasing its activities or investment or to
grow by
retrench by reducing them.
•
The company also may decide to Diversify : That is to operate multiple
businesses in compatible industries as part of its corporate strategy.
Related Diversification . YUM! operates (KFC, Pizza Hut, and Taco Bell)
Unrelated Diversification. Samsung,
which owns electronics, also
operates in construction, chemicals, and catering industries.