Considering the “ context” in recom m ending actions. Much of the published
evidence of effectiveness of alcohol-related policy interventions comes from high-
income countries, and concerns have been expressed that their effectiveness
depends on context and may not be transferrable to other settings. However ,
many interventions to reduce harmful use of alcohol have been implemented in a
wide variety of cultures and settings, and their results are often consistent and in
line with the underpinning theories and evidence base accumulated in other similar
public health areas. The focus for those developing and implementing policies
should be on appropriate tailoring of effective interventions to accommodate local
contexts and on appropriate monitoring and evaluation to provide feedback for
further action