The next extract chosen by Dezeen editor-in-chief Marcus Fairs from our Book of Ideas is a pewter stool cast in sand on a Cornish beach. The book makes an ideal Christmas gift and is available for just £12.
"If you search for Max Lamb's Pewter Stool on Google Images you don't find the studio-quality product shots you might expect. Instead you get dozens of photos of a beach in Cornwall. That's where Lamb cast the stool, using the sand as his mould. The beach is a place Lamb remembers from his childhood and the material and casting method were once a proud local industry," says Fairs.
"The making of the stool and the narrative behind it are what makes this product special and it could be argued that the evocative time-lapse movie Lamb filmed of the casting performance (and uploaded to YouTube) is a more robust cultural artefact than the stool itself."
"For me this product represents the way the ease with which projects can be digitally documented plus the distributive power of the internet is changing the way designers work, and the way their work is perceived," he adds.