Broadband is undergoing a rapid growth and is now a
truly mass-market product.
This paper has contended that, if nothing is done by
service providers and equipment vendors to improve the
way they provide customer support, extreme stress will
be placed on both the customer support organisations
and indeed the customers themselves. This is likely to
be very damaging to the overall profitability of
broadband products due to high volumes of support
contacts and lengthy diagnosis and resolution activities.
Taking an end-to-end view of the customer
experience for broadband support has identified six core
business functions that need to be provided. The
primary requirements of each of these functions has
been described.
Key performance indicators have been defined that
enable the overall customer experience to be measured,
and hence the impact on the customer experience of
changes to any of the six functions to be quantified.
For each of the six functions, ideas for improvements
are presented. By developing some of these ideas