McDonald's Focused on the needs of customers. Food characteristics have been modified to suit the local culture, as well as seamlessly such as the Big Mac in each country will vary according to each culture. In Thailand they will use beef , but in other countries as the Lamb, beef, chicken, etc. or ชุดอร่อยสุดคุ้ม (Set aroi-sud-kump) (Extra Value Meals) A promotion to pay once the main dishes. Side dish (fren fries) and drinking water (Coke, Fanta, Sprite) Also, they still have normal at a cheaper price in the next section, is advertising on television. Flyers distribution, etc.