10.2. During the term of this Agreement, DISTRIBUTOR is authorized to use COMPANY trademarks for the Products in connection with DISTRIBUTOR's advertisement, promotion and distribution of the Products in the Territory. DISTRIBUTOR acknowledges that COMPANY owns and retains all trademarks, copyrights and other proprietary rights in the Products, and agrees that it will not at any time during or after the termination of this Agreement seek to register any trademark, tradename, copyright or other proprietary right or assert or claim any interest in or take any action which may adversely affect the validity or enforceability of any trademark, trade name, trade secret, or copyright belonging to or licensed to COMPANY.
10.3. DISTRIBUTOR agrees to use reasonable efforts to protect COMPANY's proprietary rights and to cooperate in COMPANY's efforts to protect its proprietary rights. DISTRIBUTOR agrees to notify COMPANY of any known or suspected breach of COMPANY's proprietary rights and to cooperate with COMPANY without making any charge therefore in any action by COMPANY to investigate or remedy an infringement of such rights.