Abstract—More than ever before, the amount of data about
consumers, suppliers and products has been exploding in today
consumer world referred as “Big Data”. In addition, more data is
available to the consumer world from multiple sources including
social network platforms. In order to deal with such amount of
data, a new emerging technology “Big Data Analytics” is explored
and employed for analyzing consumer behaviors and searching
their information needs. Specifically, this paper proposes a Big
Data application framework for analyzing consumer behaviors by
using topological data structure, co-occurrence methodology and
Markov chain theory. First, the consumer related data is
translated into a topological data structure. Second, using
topological relationships, a co-occurrence matrix is formed to
deduce Markov chain model for consumer behavior analysis.
Finally, some simulation results are shown to confirm the
effectiveness of the proposed framework.