The rebranding exercise became essential as Oman Air has changed its focus from being a leading regional airline to a competitive global player.
The airline is currently expanding its wings with an ambitious fleet expansion programme and launch of new destinations (9 cities in 2007).
Our campaign delved into the psyche of Oman as a traditionally friendly and hospitable nation to create the message that as ambassadors of the nation, Oman Air brings élan, friendliness and warmth to flying.
The revitalized brand identity features the Oman Air logo as a contemporary rendition of Frankincense smoke. Frankincense is one of the most evocative expressions of Oman’s vibrant heritage and culture.
Those familiar with Arabian history will know the significant role frankincense has played in Oman’s history. Today, burning incense is an inseparable part of Omani life and is indicative of the country’s enduring traditions of hospitality.