An example would be The Whole Foods Market. As everyone might have known, The Whole Foods Market offers natural and organic foods with relatively expensive price compared to other foods retailers. Now that the economy is in recession (and actually is recovering), a lot of consumers are tightening their belt by cutting down on spending, including their purchase of foods and groceries. What makes The Whole Foods market survived within the economic downturn is because it has been able to adopt the value-added pricing strategy. Whole Foods was hit hard by the recession when shoppers cut back their spending. However, according to canadianbusiness.com, the grocer said last quarter that the company is undergoing its emerging recovery. Here is what's special about The Whole Foods Market.