Educating consumers
• As the newest members of the How2Recycle Label
programme in the United States, selected Nestlé USA and
Purina brands will help keep recoverable materials out of
landfill by providing clear on-pack recyclability information.
How2Recycle was developed by GreenBlue’s SPC, a
membership-based group that seeks to broaden the
understanding of packaging sustainability and improve
packaging solutions. Nestlé joins more than 40 How2Recycle
member companies in using the label on their products;
• Both Nestlé UK & Ireland and Nestlé Waters support
Pledge4Plastics, a national recycling awareness programme
run by recycling charity RECOUP. To help meet ambitious
recycling targets set by the UK Government, consumers are
being asked to pledge online to recycling one more plastic
bottle per week, which could result in millions more bottles
being saved from landfill. To date, Pledge4Plastics has
shared its communications toolkit with 111 local authorities
and 72 businesses; and
• Also in the UK, Nestlé and Purina are helping empower our
consumers to recycle more beverage packaging,
confectionery pouches and pet food packaging. Innovate
UK is funding a collaborative R&D project to develop
packaging design guidelines. These will provide guidance
on markings for brand owners and retailers to use, to clearly
communicate whether a product is recyclable.