In September 2008, he took an unprecedented move for a living artist[10] by selling a complete show, Beautiful Inside My Head Forever, at Sotheby's by auction and by-passing his long-standing galleries.[11] The auction exceeded all predictions, raising £111 million ($198 million), breaking the record for a one-artist auction[12] as well as Hirst's own record with £10.3 million for The Golden Calf, an animal with 18-carat gold horns and hooves, preserved in formaldehyde.[