EPIC researchers, with invited participants from Scottish Government
and various stakeholders, conducted scenario planning exercises to
think strategically about future disease management in the Scottish
sheep and cattle industries (Boden et al., 2015). By following a conventional
set of scenario building exercises, the research team facilitated
the creation of plausible yet imaginative narratives (Shoemaker,
1995) through a series of stakeholder workshops, as outlined in Fig. 1.
The specific method in the case featured in this paper is normative scenario
planning, also known as exploratory scenario planning (Thomas,
2012; Chermack, 2011).