Innovation
We continuously improve and innovate our products, brands and business processes in order to stay one step ahead of changes in consumer lifestyles and the business environment.
Continuous Improvement & Innovation
We proactively seek new opportunities and challenges, never being satisfied with the status quo.
Never being Satisfied with the Status Quo
We regard difficulties as opportunities for self-improvement and continue to grow individually and as a corporation by overcoming them.
Difficulties are Opportunities
Integrity
We treat others with respect and fairness, and pursue our work with sincerity and diligence in an effort to optimize the performance of individuals and the corporation as a whole.
Respect, Fairness, Sincerity & Diligence
We behave lawfully and ethically, and earn the respect and trust of all stakeholders through sound and honest business activities.
Behaving Lawfully & Ethically
As a responsible corporate citizen, we seek to ensure the safety of our products and operations, and proactively engage in solving social and environmental issues.
Responsible Corporate Citizen