Culture is transmitted to employees in a number of forms, the most potent being stories, rituals, material symbols and language.
Some cases:
During the days when Henry Ford II was chairman of the Ford Motor Co., one would have been hard pressed to find a manager who hadn’t heard the story about Mr. Ford reminding his executives, when they got too arrogant, that it’s my name that’s on the building. The message was clear: Henry Ford II ran the company.
Nike has a number of senior executives who spend much of their time serving as corporate story tellers. And the stories they tell are meant to convey what Nike is about. When they tell the story of how cofounder (and Oregon track coach) Bill Bower man went to his workshop and poured rubber into his wife’s waffle iron to create a better running shoe, they’re talking about Nike’s spirit of innovation. When new hires heard tales of Oregon running star Steve Prefontaine’s battles to make running a professional sport and to attain better performance equipment they learn of Nike’s commitment in helping athletes.
Stories such as these circulate through many organizations. They typically contain a narrative of events about the organization’s founders, rule breaking, rags-to-riches successes, reduction in the workforce, relocation of employees, reactions to past mistakes, and organizational coping. These stories anchor the present in the past and provide explanations and legitimacy for current practices.
more at http://www.citeman.com/4003-how-employees-learn-culture-2.html#ixzz3eHAw4t58
Culture is transmitted to employees in a number of forms, the most potent being stories, rituals, material symbols and language.Some cases:During the days when Henry Ford II was chairman of the Ford Motor Co., one would have been hard pressed to find a manager who hadn’t heard the story about Mr. Ford reminding his executives, when they got too arrogant, that it’s my name that’s on the building. The message was clear: Henry Ford II ran the company.Nike has a number of senior executives who spend much of their time serving as corporate story tellers. And the stories they tell are meant to convey what Nike is about. When they tell the story of how cofounder (and Oregon track coach) Bill Bower man went to his workshop and poured rubber into his wife’s waffle iron to create a better running shoe, they’re talking about Nike’s spirit of innovation. When new hires heard tales of Oregon running star Steve Prefontaine’s battles to make running a professional sport and to attain better performance equipment they learn of Nike’s commitment in helping athletes.Stories such as these circulate through many organizations. They typically contain a narrative of events about the organization’s founders, rule breaking, rags-to-riches successes, reduction in the workforce, relocation of employees, reactions to past mistakes, and organizational coping. These stories anchor the present in the past and provide explanations and legitimacy for current practices.more at http://www.citeman.com/4003-how-employees-learn-culture-2.html#ixzz3eHAw4t58
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