The Company’s long term debt seems to be going up over the years. This will then increase interest payable.
Some of the countries where the companies operate are known to have high level of inflation and the firm need to put measure in place to try and combat it.
With the recession and high unemployment, people will have less disposable income and would be inclined to buy cheaper camera.
The company may be paying low interest on their borrowing at the moment but it should be prepared to pay higher rate of interest in future as the rate can only go up as it stands.
Price declines of digital camera made it highly affordable for more consumers, resulting to even greater demands.