In addition to the traditional face-to-face method, focus groups are now conducted
online as well. These groups can be either text- or video-based. Text-based groups are
like chat rooms, but with some enhancements. For example, moderators can use video
demonstrations, and ‘‘push’’ or ‘‘spawn’’ websites to participants’ browsers. Thus, online
focus groups are especially appropriate for web-based advertising of products and services
because they can be tested in their natural environment