Teuchi reflects on how good business has been at Ichiraku Ramen recently and how the naruto topping has seen a reversal in popularity: once it was the least popular, easily eclipsed by seaweed; now seaweed, though still popular, is second to naruto. In fact, Teuchi cannot prepare enough naruto to meet demand. The reason for this is because of Naruto Uzumaki's importance to Konoha, with standard customers craving naruto whenever there is news of Naruto and with shinobi hoping that eating at Ichiraku Ramen will bring them the same success on their next mission as Naruto has always had on his.
Teuchi has been serving Naruto since he was a boy, back when most of the village hated and despised him. Teuchi didn't care what the rest of the village thought of Naruto; Naruto loved ramen and Teuchi loved preparing it for him. Since ramen has been the extent of their relationship all these years, Teuchi is surprised to be invited to Naruto's wedding. He decides nothing else would be appropriate to give to Naruto other than free ramen for a year. Teuchi then realises how much ramen Naruto can eat and starts decreasing the duration of the offer, but every span of time he considers leaves him with visions of Ichiraku Ramen going bankrupt and his daughter being put out on the street. He also has visions of Naruto's smiling face whenever he finishes a bowl of ramen. Teuchi settles on giving Naruto free and unlimited naruto for the rest of his life.
Teuchi is last seen at Naruto and Hinata's wedding, using his daughter to attract business for Ichiraku Ramen.