Aura Health & Wellbeing is a new modern health and lifestyle brand offering organic and traditional Chinese health food, supplements and beauty remedies within the UK.
To ensure the new brand would fit comfortably into the UK market, Aura Health & Wellbeing called on Burgopak to portray a sense of its traditional Chinese roots whilst maintaining a fresh and modern look.
The branding, artwork and structural design for Aura are intrinsically linked, using colour, shape and form to depict a central and uniform identity for the new lifestyle product brand. A palette of natural colour tones was chosen to reflect the organic nature of the products ingredients, as well as consciously being used to easily distinguish the different product families.