Practical implications – This paper discusses managerial strategies, effective structural
transformations and important organisational capacities that can contribute to a sustainable
reorientation of hospitals towards health promotion. It supports hospital managers in exploring their chances of facilitating and effectively supporting a sustainable health promotion reorientation of their hospitals.
Originality/value – The paper provides an innovative approach where the focus is on enhanced possibilities for hospital managers to strategically manage the reorientation towards health promotion.