In addition to service-related operant resources, researchers may also examine organizational learning and absorptive capacity as potential internal resources that allow a firm to become more co-creative (Mele, 2009). Co-creation primarily involves exchange of operant resources – mainly knowledge – between supply chain network members. Hence a firm’s capacity to absorb the information transferred from network partners(Cohen andLevinthal,1990)andtheirabilitytolearntousethisinformationfor value co-creation (Powell, 1998) would be critical (Cheung et al., 2010). These resources may also be examined as drivers of other operant resources like innovation and creativity, which in turn allows a firm to take a leadership role in the value co-creation process within the supply chain.