The forced collaboration at MasterCraft requires that each person learn more of what the other departments are doing and their
critical elements for their success. This approach helps link all the
small successes to the greater strategic success of the business, as
each department head becomes more aware of the impact of what
he or she did on other departments. “This is a sound corporate philosophy that lets us focus on the critical, not the urgent,” says Dorton. “This also allows me to speak to all personnel at all levels,
since everyone now knows and relates to the strategic objectives
and the tactics to get there.”
Forcing collaboration not only makes managers work better
together; its overall impact is to help an organization reach its
potential.