From the time the first PC was introduced in 1985, Dell has relied on customer service as a corporate cornerstone and attributes its consistent success to this focus. In fact, in 2008, every Fortune 100 company did business with Dell. Dell caters specifically to user needs in the areas of customer service, financing support, sales support, product support, and international support. In the 2008 annual report, Dell outlined the importance of customer service-to listen to their customers, innovate, and then make the necessary changes In this way, Dell can drive innovation to meet market demands. Businesses and users can call, chat, or e-mail service requests.