Everybody is aware of the quality standards and everybody has service quality targets.
Internal Marketing emphasises the importance of meeting service standards in every
internal service encounter. Internal Marketing is motivating individuals to be customer
focused and service oriented, and everything is geared towards that…our personal
targets, our team objectives, the organisational objectives. Everybody is aware of the
performance standards. IM emphasises the importance of meeting those standards in
order to improve your relationship with your colleagues.