The company is beginning to see these benefits take hold. Sligar continued, “We can see golden apples at the end in that ease of use and ease of integration and maintenance are the goals we are shooting for and we can see that they are attainable.” The company has attracted and retained customers that it would not have without a SOA strategy. Sligar advises other companies moving to SOA to understand that SOA does not happen overnight. After you jump in, you must be ready for the long haul, but the benefits will be worth the effort