With the initial failure of it’s latest mobile-health device Up, Jawbone is faced with an identity crisis. They have one thread that goes through the middle of all three of their products but a hand in two different industries: the audio industry and the health industry.
The question this poses for Jawbone ‘s future is: What other products can Jawbone develop that sticks to their core of mobile products/technology?
Fitbit incentivizes the health and fitness community to promote their product.
They are already established and major players in the realm of mobile headsets and mobile speakers but are starting to test the waters in mobile health with their Up bracelet. Mobile health is an open industry with vast room to grow and Jawbone wants to tap into it and see how far they can go.
We recommend that Jawbone live and breath by a new mission: Be a mobile technology company that knows no boundaries.