With all of the millions of phones in circulation, there is great potential for increasing earnings by saving 'lost calls' -
telephone calls that go unanswered or uninitiated because the user is ina situation in which he or she cannot speak - not
just in business meetings, but everyday situations. According toresearch, these 'lost calls' are worth $20 billion per
year worldwide. For the cellular operator, these are potential earnings that are currently being left on the table. When