After answering the distracter questions, participants were instructed
to take the lid off of an opaque (6” × 10”) green IKEA box
that was located on the far right of their partitioned computer space.
Inside the box were three consumer products: (a) a 12 ounce bottle
of Ozarka natural spring water, (b) a pack of Trident gum (18 sticks,
original flavor), and (c) an 8 ounce bag of plain chocolate M&M
candies. Participants were prompted by the computer to pick each
product up one at a time (order was randomized via Qualtrics) and
evaluate the product’s logo, packaging, and their familiarity with
the product. At the end of the experiment, participants were told
that they could choose one of the products to take with them when
leaving. Participants were then thanked, debriefed, and dismissed.
After participants exited the lab, the research assistant
inspected each of the boxes and made note of which product was
chosen by each participant using their ID number.
After answering the distracter questions, participants were instructedto take the lid off of an opaque (6” × 10”) green IKEA boxthat was located on the far right of their partitioned computer space.Inside the box were three consumer products: (a) a 12 ounce bottleof Ozarka natural spring water, (b) a pack of Trident gum (18 sticks,original flavor), and (c) an 8 ounce bag of plain chocolate M&Mcandies. Participants were prompted by the computer to pick eachproduct up one at a time (order was randomized via Qualtrics) andevaluate the product’s logo, packaging, and their familiarity withthe product. At the end of the experiment, participants were toldthat they could choose one of the products to take with them whenleaving. Participants were then thanked, debriefed, and dismissed.After participants exited the lab, the research assistantinspected each of the boxes and made note of which product waschosen by each participant using their ID number.
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