History of Insite
Cofounder s self funded the start up company.
Invested 450,000 of their own money
Hired a MIT alumni, Stefania Nappi
1st Step to hire a strong knowledgeable team that is small and high quality people
Use a limited amount of funds to build prototype
Use the prototype to sell the idea and gain additional funding.
2nd Step was to develop a software that will be user friendly like paying a video game.