require to be deployed go well beyond the obvious skills of website design, operation and maintenance (necessary to provide the foundation for successful e-commerce) and include digital and direct marketing, PR and copywriting. They also include good analytical skills, as websites generate huge amounts of data (enough, in fact, to occupy a person full-time in most medium-sized businesses) which can be used to drive targeting of marketing effort.
4.8 The following are generally taken to represent the relevant domains of knowledge for e-commerce operations:
Search engine marketing inc search engine optimisation, pay per click campaigns; website analytics Google analytics ; viral marketing ; web video marketing; banner, button and skyscraper marketing ; link building / baiting / cloaking; affiliate marketing; copywriting; social media approaches (blogs,webinars, Twitter, Facebook); payment providers (local and international); Visa and Maestro compliance; cart & browse abandonment programs; bounce back; order replenishment; building the proposition; catalogue construction; fulfilment and logistics.