Sam Walton once said: "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." Like every great business story, ours starts with the customer. What they want is the most important.
And though each person is different from the next, they all appreciate how we help them reduce the stress caused by high prices on
a limited budget. They are price-sensitive shoppers. For them, spending less on some things, means being able to enjoy the moments that make life special.