Product Design
Customers will see the changes which they asked for in design now begin to be available, whereas the sales-oriented company just wanted to push what they had or could get easily. Customers will notice that the sales team will ask more questions and there may even be marketing researchers asking questions about desirable features in products. Whereas the standard products were offered for long periods and changes were not welcomed, the marketing-oriented company will offer new features or new models much more readily.
Competitors will also notice a difference – their products will face more challenging competition from new or modified products.