Logos is the use of facts, information, statistics, or other evidence to make your argument more
convincing. An audience will be more likely to believe you if you have data to back up your claims. For
example, a commercial for soap might tell you that laboratory tests have shown that their soap kills all
7,000,000 of the bacteria living on your hands right now. This piece of information might make you more
likely to buy their brand of soap. Presenting this evidence is much more convincing than simply saying
“our soap is the best!” Use of logos can also increase a speaker’s ethos; the more facts a speaker
includes in his argument, the more likely you are to think that he is educated and trustworthy