Most other states rely on baby FTC unfair competition laws for now. For example, New York's baby FTC act states: "Deceptive acts or practices in the conduct of any business, trade or commerce or in the furnishing of any service in this state are hereby declared unlawful."9 The attorney general is given the authority to bring an action if there is a belief that a company or person "has engaged in or is about to engage in any of the acts or practices" quoted above, and to seek damages or injunctive relief.10 In addition to the authority granted to the attorney general, the act also provides that "any person who has been injured by reason of any violation of this section may bring an action in his own name to enjoin such unlawful act or practice, or an action to recover his actual damages."