Classification of business models
We conclude with a qualitative mapping
of the eleven business models along two
dimensions. The first dimension gives the
degree of innovation. This ranges from
essentially an electronic version of a traditional
way of doing business to more
innovative ways, for example by externalising
via the Internet functions that
previously were performed within a company
or by offering functions that did not
exist before. The second dimension is the
extent of integration of functions, ranging
from single function business models
(e.g. e-shops that only provide the marketing
function over the Internet), to fully
integrated functionality, e.g. value chain
integration. Figure 3 shows the mapping.