In 1983, Raymond Schulte resigned as managing partner, and Dr Dietrich Fricke, who had been the managing director of TENTE in Wermelskirchen since 1958, acquired the partner's shares. The first steps to present the company with a new [[corporate identity]] as a global brand already began in 1985. TENTE acquired competitor 'Hufa-Rollen' a few years later and, thanks to Hufa's international subsidiaries, now has a stronger market presence in England, France, Ireland, Belgium and the Netherlands. Some of these companies were already agents of TENTE before the acquisition was made.