Challenge The Macy’s Home Store began considering
how technology could be used to create greater community
for its 3,000+ bridal associates dispersed across its vast
network of locations. With online video popular among its
consumers, Macy’s decided that streaming content could
facilitate communication, distance learning, and open a
feedback loop for associates to share experiences. Macy’s
Home Store knew it needed a solution that addressed both
immediate needs and a future, rapid, company-wide
deployment.