Overview Macy’s Home Store is responsible for buying, planning and marketing home-related merchandise sold in all 800 stores in North America. An independent division of the beloved retailer generating almost $6 billion a year, Macy’s Home Store has remained on the cutting-edge of new technology by aggressively driving streaming video and new communication technology consistent with the interactive Web 2.0 paradigm.
Challenge The Macy’s Home Store began considering how technology could be used to create greater community for its 3,000+ bridal associates dispersed across its vast network of locations. With online video popular among its consumers, Macy’s decided that streaming content could facilitate communication, distance learning, and open a feedback loop for associates to share experiences. Macy’s Home Store knew it needed a solution that addressed both immediate needs and a future, rapid, company-wide deployment.
Solution Macy’s Home Store chose the award-winning Wowza Media ServerTM Pro, over Adobe® FMS for its rock-solid performance, innovative capabilities and the incredible technical support.
Bene ts
• Wowza Pro provides Macy’s with reliable video streaming for its network of 3,000+ Home Store associates at 800 locations across North America
• Wowza Pro increased the efficiency of corporate communications, distance learning and helped establish a tighter employee community
• Wowza Pro’s Home Store deployment proved an e ective video communications model for other operational units within Macy’s
• Wowza Pro saved Macy’s 75% in total cost of ownership as compared to Adobe FMS